Le Café, a hip bakery & cafe serving a French-inspired menu of coffee, pastries & sandwiches, hired Pochis Bank Studio to add a chalk flair to their Lincoln Square space. In addition to creating five completely new chalkboards in ornate gold frames, the studio also upgraded their Breakfast and Beverages menu boards and made a few on-location edits to various other menu boards.

The five new chalkboards the studio executed for Le Café include a diverse range of messages. Two of these boards are smaller; one assures customers with the phrase “Life Happens, Coffee Helps” while the other communicates the different syrup and milk options one can ask for in their drink. Two other boards demonstrate Le Café’s values and philosophy in a wordy, graphic style using hand-lettering techniques. These illustrate the bakery’s paleo approach using unprocessed organic foods and their mission of providing healthy options made from scratch. In order to support this philosophy, they use almond flour and raw honey in their homemade pastries. The last of these new boards is an illustrated coffee menu that shows the difference between a cappuccino, latte, americano and more.

With recent changes in the menu, we worked with the client to upgrade the menu boards and reorganized both the Breakfast and Beverages menu. A few of these changes affected other boards and we were able to make these edits in the cafe. A big thanks to studio artist Shane Taylor for her work on these boards.